The Ministerial Committee on Legislation approved on Monday the Health Ministry’s proposal to severely restrict the advertising and marketing of tobacco products. If approved as law, the legislation will constitute a major boost to the effort to minimize smoking and a considerable change to the advertising sector in Israel. The proposals have been vigorously opposed by the tobacco lobby.
Under the new proposal, which is aimed at reducing the “attractiveness” of cancer-causing goods, tobacco products may not be advertised in newspapers and on the Internet, although advertising in tobacco shops may continue.
